Working with Virgin Active South Africa, the task was to art direct, design, animate, and track a set of title lock-ups for their 2024 Summer campaign. What began as more poster like outputs, evolved into preparing the elements for animation over supplied footage.

The assets were super res and handed over to their internal creative team to make use of across campaign collateral.

All animation was completed by myself and Dillan Fuller.

The final grade was handled by their production partner.